Developers & Lighteners

The extra-strength Basic White Powder Lightener provides balanced lightening for highlights with results that are predictable and quick. Extra-strength BW2 Powder lightener is dedusted to minimize powder fly-away, letting you create a full range of subtle-to-dramatic off-the-scalp lightening services.

Basic White benefits include:

  • Balanced lightening
  • Predictable, quick results
  • Full range of lightening services
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Soy4Plex

A permanent liquid color available in 64 shades, ideal for quick application and coloring in between foils. Use for deep conditioning gray coverage, with 84% more conditioning than the leading professional cream. For even more conditioning, mix with Clairol Professional Color Serum.

For excellent gray coverage on resistant gray hair use the Gray Busters NN Series, available in 6 rich shades. Use with Clairol Professional Pure White or Clairoxide developers for best results.

Benefits of liquicolor permanente include:

  • Deep conditioning gray coverage
  • 64 intermixable shades, including 6 Gray Busters NN shades for resistant grays
  • SOY4PLEX™ formula
  • Simple 1:1 mixing ratio
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