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You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang outÖ for about one-to-three minutes. Because thatís how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.

Perfect choice for: Highlighted high-lift blonde or gray hair thatís faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.