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There's nothing in the world like the beauty of healthy hair. Its vitality, color and shine have a radiance that can't be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, we call it "joi". 
Somewhere along the way, through all the cuts and colors, bangs and blowouts, hair starts to lose its joi, because what makes us happy about our hair, and what makes hair happy, can be two different things. At Joico we know they don't have to be. We believe healthy hair is happy hair. 
Joi runs thru everything we do and everything we make, at Joico, each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Our tagline "the joi of healthy hair", is a message that communicates positive emotion and unparalleled science. It's more than just a promise, it's a guarantee. 
Our company mission is the share the Joi of Healthy hair with as many salon professionals and as many clients in as many places as possible all over the world. 


Joico

Joico Style Reform Clay 100mL

Joico

Joico Body Luxe Shampoo 300mL

Joico

Joico Body Luxe Shampoo- Litre

Joico

Joico Body Luxe Shampoo Gallon

Joico

Joico Color Endure Shampoo 300mL

Joico

Joico Color Endure Shampoo- Litre

Joico

Joico Color Endure Shampoo Gallon

Joico

Joico Col/End Violet Shampoo 300mL

Joico

Joico Color Endure Violet Shampoo- Litre

Joico

Joico Daily Care Balancing Shampoo 300mL

Joico

Joico Daily Care Balancing Shampoo- Litre

Joico

Joico Daily Care Balancing Shampoo Gallon

Joico

Joico Daily Care Conditioning Shampoo 300mL

Joico

Joico Daily Care Conditioning Shampoo- Litre

Joico

Joico Daily Care Conditioning Shampoo Gallon

Joico

Joico Daily Care Treatment Shampoo 300mL

Joico

Joico Daily Care Treatment Shampoo- Litre

Joico

Joico K-Pak Color Therapy Shampoo Gallon

Joico

KPAK Classic Shampoo Gallon

Joico

Joico Moisture Recovery Shampoo Gallon

Joico

Joico Instant Refresh Dry Shampoo 200mL

Joico

Jco JoiFix Medium 300mL

Joico

Joico JoiMist Firm 300mL

Joico

Joico JoiMist Medium 300mL

Joico

JOICO ICE Blast Spray 284g

Joico

Joico Ice Erratic Clay 100mL

Joico

Joico Ice Spiker Glue 150mL

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